At TINI, we create clothing that’s as mindful as it is beautiful, designed to make you feel your best. Our high-quality garments offer freedom of movement for both body and soul and are made to be worn often and cherished for years. By choosing fewer, lasting pieces, we can help reduce the fashion industry’s environmental impact.

Rooted in the rich textile and linen traditions of Hälsingland, we combine craftsmanship with industrial innovation. Everything is produced on demand in our local mini factory at Holma, Hälsingland, in northern Sweden. Our lasting collection is one you wear with pride, care for, and continue to enjoy over time.

Our vision is to revolutionize fashion by helping people find peace of mind, moving away from constant consumption toward timeless, easy-to-combine wardrobes. When we no longer feel the need to constantly reinvent ourselves, we can let go of unnecessary expressions, opening up possibilities for deeper connections and a growing sense of belonging.

With classic designs that never go out of style, fewer garments are needed. So, take a breath, slow down, and enjoy your TINI piece, knowing there’s nothing wrong with you. You’re perfect just as you are.

Johanna Mörk, CEO & CO-Founder
Tini Warg, Head of Design & CO-Founder