Founded in 2020 by visionaries Johanna Mörk and Tini Warg, TINI emerged from a shared commitment to transforming the fashion industry. Our mission is clear: to reduce overproduction and inspire a deeper appreciation for the clothes we own. Rooted in the craftsmanship and linen traditions of Hälsingland, TINI continues a legacy of quality and sustainability. We blend timeless silhouettes with a dedication to creating pieces meant to be cherished for a lifetime. At TINI, we believe that the clothing you never want to let go of brings the most joy.

We challenge traditional production methods by prioritizing wardrobe essentials and innovative practices. By focusing on circular fabrics and operating our own mini factory in Sweden, we ensure every piece is made with the utmost care and precision. This approach minimizes our carbon footprint, supports local craftsmanship, and promotes mindful living. Join us in setting a new standard for conscious consumption and making a positive impact on both people and the planet.

Johanna Mörk, CEO & CO-Founder
Tini Warg, Head of Design & CO-Founder